Today I had a good opportunity to go shopping for running shoes, which was because of my friend buying it for himself. I can't think of any other reason for which I would enter a Puma showroom otherwise. As he was shopping, and I was tweeting and chatting with no idea about running shoes, all that I could notice was the emphasis Puma places on the design elements and the general branding aspect. I was lost in the symbols of marketing and branding, and such related soft touches of a big brand for quite a long while, the long while that Gautham (here: the friend) took to narrow down to his choice of shoe.As we were riding back home, drenched in an unexpected yet comforting rain, I was comparing in my mind Apple to Puma. They seem to be doing stuffs alike. Good.
Empathy is the hard part
1 day ago